Our Case Studies
Goals
At 5 Minutos, we deliver results by:
- Scheduling numerous meetings to increase sales.
- Fixing and optimizing websites for improved search engine traffic.
- Implementing effective personal branding strategies for the Founder.
Challenges & Solutions
We faced multiple challenges during our journey:
- Fixing meetings was initially difficult due to the nature of 5 Minutos services.
- We overcame this challenge by reaching out to various company designations.
- We started building rapport with managers to schedule more meetings.
- Our efforts paid off, and we began to secure a lot more meetings.
Target Market
We target:
- Learning and Development Leaders & Managers, COOs, and CEOs.
- Industries such as manufacturing and banking.
- Companies with 500+ employees.
- Companies located in the USA.
Outreach Message Strategy
Our approach to scheduling meetings includes:
- Building rapport and establishing relationships with potential clients.
- Asking targeted questions related to operational excellence to achieve this goal.
- Building trust and establishing common ground with potential clients.
- Scheduling meetings once we have successfully established a relationship.
Goals
- Increase LeanPartner’s sales by scheduling as many meetings as possible.
- Fix website and optimize it for search engine traffic.
- Perform personal branding for the Founder.
Challenges & Solutions
- The journey was not smooth for us, as we encountered multiple challenges.
- Initially, fixing meetings was difficult due to the nature of the service provided by LeanPartner.
- To overcome this, we began reaching out to various designations within companies.
- We started building rapport at the manager level.
- As a result of our efforts, we started getting a lot of meetings.
Target Market
- Our target audience consists of Learning and Development Leaders & Managers, COO, and CEO.
- The industries we are targeting are manufacturing and banking.
- The targeted companies have more than 500+ head counts.
- The location of the targeted companies is in Malaysia.
Outreach Message Strategy
- Our primary focus is on building rapport to establish relationships before scheduling meetings.
- To achieve this, we ask specific questions related to operational excellence.
- By asking these questions, we aim to build trust and establish common ground with our potential clients.
- Once we have established a relationship, we are better positioned to schedule a meeting.
1
Meetings / leads
1
%
Connection Acceptance rate
1
%
Reply rate
Goals
- We’ll teach you the principles of lean management, operational excellence, and innovation.
- Learn to spot opportunities for innovation and create a strategy to pursue them.
- Equip yourself with tools to streamline processes and improve efficiency to foster innovation.
- Develop leadership skills and encourage a culture of continuous improvement and innovation.
- Learn from practical case studies and real-world examples of combining operational excellence and innovation for success.
Challenges & Solutions
- Employees’ resistance to change can be a significant obstacle to implementing operational excellence and driving innovation.
- Siloed thinking within departments can hinder idea sharing and collaboration across an organization.
- Lack of resources, including time, money, and personnel, can impede innovation and operational excellence initiatives.
- Leadership buy-in is crucial to overcoming resistance to change and ensuring everyone supports the necessary adjustments.
- To overcome siloed thinking, cross-functional collaboration should be promoted by forming teams with members from various departments and encouraging them to work together.
- Prioritizing the most crucial innovation projects and allocating resources accordingly is essential to overcoming resource shortages. This can be achieved by analyzing potential projects and selecting those that offer the highest return on investment.
Target Market
- Business executives and managers who are responsible for leading and managing teams, and who want to develop the skills necessary to drive innovation and achieve operational excellence within their organizations.
- Process improvement specialists and quality assurance professionals who want to expand their knowledge and skills in lean management and operational excellence, and learn how to apply these principles to drive innovation.
- Project managers and team leaders who want to learn how to foster a culture of continuous improvement and innovation within their teams.
- Entrepreneurs and startup founders who want to develop a deep understanding of lean management and operational excellence in order to build a strong foundation for their businesses.
Outreach Message Strategy
- Personalized the message using the recipient’s first name to make them feel valued and more likely to engage with our message.
- Briefly introduced Leantute and their services in the initial message to help the recipient understand what they do and why they should be interested.
- Highlighted the benefits of Leantute’s training and consulting services in the message to help the recipient understand the value they stand to gain.
- Provided program details to help the recipient select the program that best suits their needs.
- Included Leantute’s contact information (website, email, phone number, and WhatsApp number) to make it easy for the recipient to get in touch.
- Emphasized the value of Leantute’s services in a follow-up message to increase the chances of the recipient engaging with the message and considering working with Leantute.
Qiagen
Industry: Biotech & Pharma
Country: Malaysia
Head Count:11-10,000+
QIAGEN serves more than 500,000 customers around the globe, all seeking answers from the building blocks of life – DNA, RNA, and proteins. We deliver Sample to Insight solutions for molecular testing, propelling our customers from start to finish to unlock new insights. This is how Qiagen makes improvements in life possible.
1
Meetings / leads
1
%
Connection Acceptance rate
1
%
Reply rate
Goals
- Develop and provide innovative solutions for molecular testing and sample preparation.
- Improve healthcare outcomes by enabling faster and more accurate diagnosis of diseases.
- Expand QIAGEN’s presence in new markets and geographies to increase global reach.
- Build strong partnerships with key stakeholders, including healthcare providers, researchers, and pharmaceutical companies.
- Ensure customer satisfaction through high-quality products and excellent customer service.
- Foster a culture of innovation, collaboration, and accountability within the organization.
- Create long-term value for shareholders through sustainable growth and profitability.
- Invest in research and development to advance the field of molecular diagnostics.
- Foster a diverse and inclusive workplace where employees are empowered to reach their full potential.
- Embrace new technologies and digital platforms to enhance the customer experience and drive operational efficiency.
Challenges & Solutions
- Increasing competition from other companies in the molecular testing and sample preparation space.
- The need to constantly innovate and improve products to stay ahead of the curve in a rapidly-evolving industry.
- The regulatory environment for healthcare products is complex and constantly changing, requiring significant resources to navigate.
- Ensuring consistent product quality across a global supply chain.
Attracting and retaining top talent in a competitive job market. - Focus on developing unique, differentiated products that provide superior value to customers.
- Invest heavily in research and development to stay at the forefront of technological advancements in the industry.
- Establish strong relationships with regulatory agencies to ensure compliance and stay ahead of changes in regulations.
- Implement robust quality control processes throughout the supply chain to ensure consistent product quality.
- Create a strong employer brand that emphasizes QIAGEN’s commitment to employee development, diversity, and inclusion to attract and retain top talent.
Target Market
- Biotech and pharmaceutical companies that require molecular testing and sample preparation products for drug development and clinical trials.
- Healthcare providers and diagnostic labs that need accurate and reliable diagnostic tools for disease detection.
- Research institutions and academic labs that require innovative solutions for molecular biology research.
Global procurement departments across a range of industries require high-quality lab equipment and supplies. - Professionals in quality assurance and quality improvement roles who require specialized tools and resources to ensure product quality and safety.
- Individuals in product research and development roles who require cutting-edge tools and resources to develop new products.
- Professionals in business and market development roles who require market insights and innovative solutions to drive growth.
- Professionals in technology innovation and commercialization roles who require the tools and resources to bring new technologies to market.
- Individuals in procurement and purchasing roles who require high-quality lab equipment and supplies at competitive prices.
- Professionals in technology transfer and material sourcing roles who require specialized solutions for transferring technology and sourcing materials for R&D.
Outreach Message Strategy
- Personalize Message: Addressed the recipient by their first name and mention their company to see what they have an interest in Qiagen.
- Keep it brief: Most professionals are busy and receive a lot of messages, so the text is more concise and to the point. Avoided using jargon or technical terms that the recipient may not understand.
- Follow-up: If responses don’t show their interest by initial message, follow-up politely will be done, after a few days to see if they are still interested in connecting or not.
Goals
- Collecting market insights.
- Fixing meetings with fellow Data Analytics Leaders.
- Identifying the best keywords to use in the outreach message.
Challenges & Solutions
- Initially, we were not able to schedule enough meetings due to a lack of a proper company list.
- We conducted an in-depth meeting with the client to redefine the target market.
- After this, we began manual lead research.
- Jatin and Abhi from Decube helped us to get the right companies and contact people.
- With their assistance, we were able to identify the right companies and key decision-makers, which helped us increase our meeting schedule.
Target Market
- Industry: Financial Services, Retail, Insurance, Data Infrastructure and Analytics, Technology, Information and Media, IT System Data Services, Retail, Electrical, and Electronic Equipment, F&B, Retail Office Equipment
- Designations: Head of Data Management, Data Engineer, Data Manager, Data Assistant, Data Specialist, Data Analyst
- Head Count: 200 to 5000
Outreach Message Strategy
- Focusing on the pain points of Data specialists.
- Explaining what Decube is capable of and how it can help alleviate those pain points.
- Being open to having a conversation without the intention of solely trying to sell the product.
Goals
- Collecting market insights.
- Fixing meetings with the Leaders from the Finance devision.
- Identifying the best keywords to use in the outreach message.
- Fixing 5 meetings in a month
Challenges & Solutions
- Our client’s target was big companies in Malaysia, which presented a challenge in terms of connection acceptance rates.
- We created a list of the top 200 companies in Malaysia and their finance leaders to better target our outreach efforts.
- We initially focused on LinkedIn outreach but later incorporated cold emailing as well.
- With this strategy, we were able to schedule 10 meetings in one month.
Target Market
- Industry: Manufacturing, Retail
- Country: Malaysia
- Designations: CFO, Financial Controller Financial Planning and Analysis Manager Finance Manager CEO, Chief Digital Officer
- Head Count: 1000+
Outreach Message Strategy
- We primarily focused on the usage of AI in financial decision-making.
- Our message was quite lengthy to convey enough information to generate interest.
- We targeted busy individuals who may not have time for small talk.
- To accommodate this, we made sure that our message contained enough information to schedule a meeting.
1
Meetings / leads
1
%
Connection Acceptance rate
1
%
Reply rate
Goals
- Lemon provides creative and innovative digital solutions to improve clients’ online presence.
- They help businesses grow by offering customized digital solutions.
- Lemon is dedicated to delivering exceptional customer service and ongoing support.
- They aim to build a strong reputation as a leading digital agency in Indonesia.
Challenges & Solutions
- Lemon offers customized digital solutions to help businesses establish a strong online presence.
- They drive website traffic through search engine optimization and social media management.
- Lemon focuses on improving user experience through user-friendly website design and development.
- They assist businesses in increasing conversion rates through targeted campaigns and optimization strategies.
- Lemon keeps up with technological advancements to implement the latest trends in digital strategies.
Target Market
- Lemon provides e-commerce solutions for businesses selling products or services online.
- They offer tailored services for hospitality businesses, including website design and social media management.
- Lemon caters to financial institutions with services such as website development and digital marketing.
- They offer specialized services for startups and entrepreneurs, including website design and branding.
Outreach Message Strategy
- Connect and initiate personalized conversations with the target audience.
- Engage with the target audience’s LinkedIn profiles to build connections.
- Educate about Lemon’s data-driven approach to influencer marketing, mentioning registered influencers and brands, and inviting them to a webinar.
- Highlight Lemon’s platform features, campaign creation ease, and client success while asking about their current influencer marketing campaigns.
- Offer a demo of Lemon’s platform, emphasizing its value, sharing success stories, and inviting them to schedule a demo.
1
Meetings / leads
1
%
Connection Acceptance rate
1
%
Reply rate
Goals
- A convenient and efficient platform for companies to test job candidates’ skills
- Wide range of pre-employment tests for diverse industries and job roles
- Real-time results and analytics for informed hiring decisions
- Valuable resources for improving hiring processes
- User-friendly dashboard for managing hiring processes
- Seamless integration with applicant tracking systems for a streamlined hiring
Challenges & Solutions
- Accuracy and reliability of tests
- Keeping up with industry standards and technology
- Customizing tests for each client
- Attracting and retaining diverse clients
- Partnering with experts and quality checks
- Research, development, and feedback
- Range of test options and client consultation
- Marketing, outreach, and client satisfaction prioritization
Target Market
- Target market: Businesses and organizations of all sizes and industries 2. Target audience: HR departments, hiring managers, recruiters, staffing agencies 3. Industries served: Technology, finance, healthcare, education, and more
Outreach Message Strategy
- Connect and initiate personalized conversations with the target audience.
- Engage with the target audience’s LinkedIn profiles to build connections.
- Educate about Lemon’s data-driven approach to influencer marketing, mentioning registered influencers and brands, and inviting them to a webinar.
- Highlight Lemon’s platform features, campaign creation ease, and client success while asking about their current influencer marketing campaigns.
- Offer a demo of Lemon’s platform, emphasizing its value, sharing success stories, and inviting them to schedule a demo.